How has technology impacted the travel and tourism industry?

Technology has significantly enhanced booking processes and improved customer service within the travel and tourism industry. The rise of online booking platforms allows travelers to check availability, compare prices, and make reservations with ease and convenience. This has streamlined traditional booking methods, allowing consumers to access a wealth of information instantaneously at their fingertips.

Additionally, customer service has benefited from technology through the implementation of chatbots, AI-driven assistance, and more efficient communication channels between service providers and customers. Virtual tours, social media marketing, and personalized offers generated by data analytics help businesses cater to individual preferences and needs, further enhancing the overall customer experience.

The other options do not accurately reflect the positive contributions of technology in the industry. For instance, while the number of travel agents may have declined due to online services, this does not fully capture the broader impact technology has had on accessibility and efficiency. Communication between countries has improved with advancements in technology, fostering better connections rather than restrictions. Furthermore, technology generally aims to reduce costs through more efficient operations, rather than leading to higher travel costs. Hence, the correct answer highlights the transformative benefits that technology has brought to the sector.