How is 'customer service' defined in the travel and tourism sector?

In the travel and tourism sector, customer service is defined as the support offered to customers before, during, and after their travel experience. This comprehensive approach ensures that travelers receive assistance throughout their entire journey, starting from the initial inquiry and booking process to the support needed during their trip and concluding with post-travel follow-up.

By encompassing all stages of the travel experience, this definition highlights the importance of maintaining high-quality service at every point of interaction. Effective customer service can enhance customer satisfaction, build loyalty, and encourage repeat business. It facilitates the resolution of issues, provides vital information, and fosters a positive relationship between the service provider and the traveler.

Other definitions, such as those that focus solely on providing discounts or only assisting during the actual travel, do not capture the holistic nature of customer service within this industry. It is not limited to one phase and should prioritize the customer's entire experience to be truly effective.