IGCSE Travel and Tourism Practice Exam

What are the stages of the Product Life Cycle in tourism?

1. Development, Expansion, Stagnation

2. Exploration, Involvement, Rejuvenation

3. Planning, Implementation, Termination

4. Introduction, Growth, Maturity, Decline

The correct answer is: Exploration, Involvement, Rejuvenation

The stages of the Product Life Cycle in tourism are best represented by "Introduction, Growth, Maturity, Decline." This framework outlines how tourism products emerge, gain popularity, reach their peak, and ultimately face a decrease in demand over time. In the **Introduction** stage, a new tourism product is developed and introduced to the market. This is when initial marketing efforts take place to attract early adopters. Following this is the **Growth** stage, where the product gains traction, and more tourists begin to visit. During the **Maturity** stage, the product reaches its highest level of acceptance and revenue, often characterized by peak visitor numbers. Finally, in the **Decline** phase, the product may experience a decrease in popularity due to various factors such as the emergence of alternatives, changes in consumer preferences, or market saturation. The answer given does not accurately portray these stages. The other choices mentioned do not capture the full scope of the Product Life Cycle in tourism, making them less appropriate in understanding the development and sustainability of tourism products.