IGCSE Travel and Tourism Practice Exam

What can be a result of globalization in tourism?

1. Increased cultural diversity

2. Loss of local cultures and identities

3. Strengthening indigenous culture

4. Improved cultural exchange

The correct answer is: Loss of local cultures and identities

Globalization in tourism often leads to a loss of local cultures and identities, as it promotes a homogenized way of experiencing destinations. This phenomenon happens when local traditions, customs, and products get overshadowed by global brands and practices, which tourists may find more familiar or comfortable. As more travelers seek standardized experiences that cater to their expectations, local authenticity may be sacrificed. For instance, a small community may alter its cultural practices to appeal to international tourists who expect certain amenities or entertainment styles, thereby losing some of its unique characteristics. This shift can result in the commodification of culture where local traditions are performed for entertainment rather than as a genuine expression of heritage. While globalization can enable cultural exchange and foster awareness, it can also lead to pressures on local cultures to adapt, ultimately diminishing their distinctiveness.