What component of the marketing mix refers to the tangible items that meet customer needs?

The component of the marketing mix that refers to the tangible items that meet customer needs is the product. In the context of travel and tourism, the product encompasses the services and experiences offered to customers, such as hotel accommodations, tours, and travel packages. These tangible items are developed to meet specific customer demands and preferences, effectively influencing their purchasing decisions.

Understanding the product is crucial for businesses in the travel and tourism sector. It not only includes the physical aspects, like the amenities and features of a hotel room or the itinerary of a tour, but also the overall experience that customers anticipate when they make a purchase. This component of the marketing mix ensures that the offerings align with the expectations and needs of the target audience, thus enhancing customer satisfaction and loyalty.