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What describes an independent product in travel and tourism?

  1. Services bundled together by travel agents

  2. Products purchased directly from providers by customers

  3. Pre-packaged deals for group travel

  4. Services offered by tour operators

The correct answer is: Products purchased directly from providers by customers

An independent product in travel and tourism refers to products that are purchased directly from service providers by customers. This means that the traveler has the autonomy to choose specific components of their trip, such as flights, accommodations, and activities, rather than relying on pre-arranged packages or bundles from third parties like travel agents or tour operators. The focus on customer choice is essential as it allows for a more personalized travel experience, catering to individual preferences and needs. This independence can result in a more tailored travel itinerary and often provides travelers the opportunity to find unique offerings that may not be available in packaged deals. Other options suggest arrangements made by intermediaries or pre-packaged group deals, which do not align with the concept of an independent product, where the emphasis is on direct interaction between the customer and the provider without the involvement of travel agents or tour operators.