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What is a primary responsibility of a travel agent?

  1. Designing travel brochures

  2. Providing transportation services

  3. Advising customers and providing information

  4. Organizing events and activities

The correct answer is: Advising customers and providing information

The primary responsibility of a travel agent is to advise customers and provide information. This involves understanding clients' travel needs, preferences, and budgets to help them make informed decisions about their travel plans. Travel agents leverage their knowledge of various destinations, transportation options, accommodations, and travel regulations to offer personalized recommendations. They also handle inquiries and share insights regarding travel safety, cultural considerations, and itineraries, ensuring travelers feel confident about their choices. This role is crucial in creating a positive experience for customers, as tailored advice can significantly enhance customer satisfaction and result in successful travel arrangements. While designing travel brochures, providing transportation services, and organizing events and activities are related tasks that may be part of the travel and tourism industry, they do not encompass the core function of a travel agent, which is primarily focused on advising and assisting clients.