What is included in an incentive travel program?

An incentive travel program is designed specifically to motivate employees, partners, or clients through rewarding travel experiences. This type of program typically includes enjoyable trips and unique experiences that serve as rewards for achieving specific goals or performance benchmarks in a business context. The focus is on increasing productivity and morale through the reward of travel, often including luxury accommodations, exclusive events, and leisure activities tailored to create memorable experiences that motivate participants.

In contrast, leisure tours for tourists typically cater to general vacationers seeking enjoyment without the specific motivation component linked to performance. Business trips to meet clients are primarily focused on professional interactions and do not carry the same incentivizing purpose. Solo travel for personal reasons is purely individual and unrelated to any business motivation or performance reward system. Therefore, the defining characteristic of incentive travel is its direct link to motivational schemes, making this choice the correct answer.