IGCSE Travel and Tourism Practice Exam

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What is mobile media in terms of tourism?

The use of billboards for advertisements
Communication via mobile devices with targeted ads
Traditional advertising methods
Public announcements in tourist areas

The correct answer is: Communication via mobile devices with targeted ads

Mobile media in terms of tourism refers to the use of mobile devices, such as smartphones and tablets, for communication, engagement, and the dissemination of targeted advertisements. This approach allows businesses within the tourism sector to reach their audience directly and personally through apps, social media platforms, and mobile websites. By leveraging mobile media, companies can send location-based promotions, real-time updates, and personalized content to potential customers, enhancing their marketing efforts. This method capitalizes on the growing trend of mobile device usage among travelers, who often rely on their smartphones for planning trips, accessing information, and making bookings while on the go. In contrast, billboards, traditional advertising methods, and public announcements do not utilize the interactive, personal, and immediate nature of mobile devices, making them less relevant in the context of mobile media.