IGCSE Travel and Tourism Practice Exam

What is the main goal of special offers in a marketing strategy?

1. To stabilize pricing

2. To boost purchasing activity

3. To manage inventory levels

4. To enhance brand loyalty

The correct answer is: To boost purchasing activity

The main goal of special offers in a marketing strategy is to boost purchasing activity. Special offers, such as discounts, promotions, or limited-time deals, create a sense of urgency and encourage consumers to make a purchase decision more quickly than they might otherwise. This strategy is particularly effective during peak seasons, product launches, or when a business seeks to increase sales volume quickly. When consumers perceive that they are getting a special deal, they are more likely to act on that impulse, which can result in increased sales. This approach not only improves short-term revenue but can also help attract new customers who may not have considered the product or service at its regular price. While the other options may play a role in a marketing plan, they do not capture the primary intent of special offers as effectively. Stabilizing pricing, managing inventory levels, and enhancing brand loyalty are important considerations but are often secondary benefits that arise from effectively boosting purchasing activity through special offers.