IGCSE Travel and Tourism Practice Exam

What is the nature of quantitative data in travel research?

1. Descriptive feedback from customers

2. Numeric or statistical information

3. Qualitative assessments of service experiences

4. Data collected regarding customer reviews

The correct answer is: Numeric or statistical information

Quantitative data in travel research refers to information that can be quantified and expressed in numerical terms. This type of data allows researchers to conduct statistical analysis, measure trends, and establish correlations between various factors in the travel and tourism industry. The emphasis on numeric or statistical information means that researchers can gather large sets of data that can be interpreted objectively, allowing for informed decision-making based on measurable factors such as visitor numbers, revenue figures, or survey ratings. For example, a travel agency might collect data on the number of tourists visiting a particular destination, the average spending per tourist, or customer satisfaction ratings on a scale of 1 to 10. This numerical data can help identify patterns and trends, such as peak travel seasons or the economic impact of tourism in a given area. In contrast, other types of data, such as descriptive feedback, qualitative assessments, or customer reviews, provide insights based on opinions or experiences rather than quantifiable metrics. While these forms of data are valuable for understanding the nuances of customer sentiment and service quality, they do not provide the objective, statistical analysis that is the hallmark of quantitative data.