What is the primary role of a travel agency in the tourism industry?

The primary role of a travel agency in the tourism industry is to assist customers in planning, booking, and organizing travel arrangements. Travel agencies serve as intermediaries between travelers and a wide range of travel products, such as flights, hotels, car rentals, and tour packages. They provide expertise and personalized service, helping customers navigate options based on their preferences, budgets, and travel needs. This includes advising on destinations, providing information about travel regulations, and offering recommendations for activities or itineraries.

Travel agencies also streamline the booking process, making it easier for customers to secure their travel plans without the stress of coordinating everything on their own. They often have access to exclusive deals and discounts, which can enhance the value of the travel experience for clients.

In contrast, creating travel documentaries or conducting market research are not the primary functions of travel agencies. While managing hotels and accommodations involves essential aspects of the hospitality sector, it is outside the main services typically offered by travel agencies, which focus more on the customer experience and travel logistics.