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What is the role of a travel agent?

  1. To provide direct transportation services

  2. To offer insurance for travelers

  3. To act as a middleman between customers and tour operators

  4. To manage hotel accommodations

The correct answer is: To act as a middleman between customers and tour operators

The role of a travel agent is best described as acting as a middleman between customers and tour operators. Travel agents facilitate the travel planning process by connecting clients with various travel services, such as airlines, hotels, and tour operators. They help customers navigate options, tailored arrangements, and take care of logistics involved in planning a trip. Travel agents possess valuable knowledge about destinations, trends, and travel products, allowing them to provide personalized advice and recommendations. By doing this, they save customers time and often ensure that clients get the best deals and arrangements suitable for their needs. The other options, while related to aspects of the travel industry, do not encompass the full range of a travel agent's primary functions. Providing direct transportation services, offering insurance, and managing hotel accommodations pertain to specific roles within the travel sector but do not capture the comprehensive role of a travel agent in coordinating multiple services and offerings for travelers.