IGCSE Travel and Tourism Practice Exam

What kind of communication tends to be spread by word-of-mouth?

1. Formal communication

2. Informal communication

3. Interdepartmental communication

4. Formal reports

The correct answer is: Informal communication

Informal communication refers to the casual, spontaneous sharing of information that typically occurs in social settings or personal interactions. Word-of-mouth is a prime example of this type of communication, as it involves individuals sharing their experiences, opinions, and recommendations about products or services with others. This often happens in everyday conversations, where people discuss their travel experiences, restaurant recommendations, or any thoughts they may have about a particular brand or service. This informal nature allows for a more personal touch, which can significantly influence perceptions and decisions in the travel and tourism industry. Recommendations from friends and family can carry more weight than formal advertisements, making word-of-mouth a powerful tool in shaping consumer behavior. In contrast, the other types of communication mentioned, such as formal communication, interdepartmental communication, and formal reports, do not typically spread through casual conversations. Formal communication usually involves structured, official messages often used in professional settings, while interdepartmental communication pertains to information exchanged between different departments within an organization. Formal reports are detailed documents produced for specific purposes and not meant for casual distribution among peers.