IGCSE Travel and Tourism Practice Exam

What role do exhibitions play in business tourism?

1. They are primarily for entertainment

2. They showcase products and services to potential clients

3. They provide recreational activities

4. They focus on employee training sessions

The correct answer is: They showcase products and services to potential clients

Exhibitions play a vital role in business tourism by showcasing products and services to potential clients. This interaction allows businesses to present their offerings directly to a targeted audience, enabling effective marketing strategies. Exhibitions provide an opportunity for businesses to establish connections, foster relationships, and generate leads by engaging with potential customers who have a vested interest in what they offer. Through these events, companies can demonstrate their innovations and unique selling points, which can significantly impact purchasing decisions. This direct engagement is invaluable in building brand awareness and credibility in the marketplace. Other options may highlight different aspects of business activities, such as entertainment or employee training, but they do not encapsulate the primary purpose and importance of exhibitions in presenting a business's products and services effectively.