IGCSE Travel and Tourism Practice Exam

What role do small companies play in tourism?

1. They provide transportation services only

2. They often focus solely on luxury tourists

3. They operate in specific holiday destinations

4. They are typically less effective than larger firms

The correct answer is: They operate in specific holiday destinations

Small companies play a significant role in tourism by operating in specific holiday destinations. This focus allows them to cater to niche markets and provide specialized services that larger companies might overlook. For instance, a small tour operator may offer tailored experiences that highlight local culture, history, or adventure activities that are unique to a particular area. By concentrating their efforts in specific locations, these companies are often able to establish strong relationships with local communities, create personalized itineraries, and deliver a more intimate and authentic experience for travelers. Their proximity to the destination enables them to provide insights and recommendations that enhance the visitor experience, which is a crucial aspect of tourism. In contrast, the other options present limitations that do not fully encompass the breadth of small companies' contributions to the tourism sector. Limiting their role to only transportation services or luxury markets overlooks their diverse offerings, and suggesting they are typically less effective than larger firms does not account for the unique value they bring in terms of tailored experiences and personal service.