IGCSE Travel and Tourism Practice Exam

What term refers to all of the different types of products made by a specific company?

1. Product mix

2. Product range

3. Product line

4. Product category

The correct answer is: Product range

The term that specifically refers to all the different types of products made by a specific company is "product range." This term encompasses the full assortment of products that a company offers, illustrating the variety and diversity of their offerings. It includes every product that falls under the company’s brand, showcasing the breadth of its portfolio. In the context of travel and tourism, a company's product range might include various types of accommodation, transportation options, tours, and other travel-related services. Understanding the product range helps businesses to identify strengths and weaknesses in their offerings and strategize accordingly to meet market demands. The other terms have distinct meanings that do not accurately capture the full scope of a company’s products. For instance, "product mix" usually refers to the total variety of products a business offers across all lines, but does not emphasize individual product categories as directly. "Product line" refers to a group of related products under a single brand or category, such as all types of cruises offered by a travel company. "Product category" typically describes a classification within a larger product range, focusing on a specific type within the broader context.