IGCSE Travel and Tourism Practice Exam

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Which of the following aspects does SWOT analysis address?

Statistical data collection methods
Strategic planning for market competition
Environmental impacts of tourism
Quality assurance in service delivery

The correct answer is: Strategic planning for market competition

SWOT analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats related to a business or project. It primarily assists organizations in understanding their internal capabilities and external market conditions, which is essential for strategic planning. In the context of travel and tourism, SWOT analysis helps organizations identify their competitive advantages and the challenges they face in the market. Through this process, businesses can develop strategies to capitalize on their strengths and opportunities while addressing their weaknesses and threats. This strategic approach is crucial for staying competitive, making informed decisions, and successfully navigating the complexities of the tourism industry. Other options delve into more specific operational aspects that are not directly addressed by SWOT analysis, such as statistical methods, environmental impacts, and quality assurance, which focus on different areas of business management and planning.