IGCSE Travel and Tourism Practice Exam

Which of these data types is more visual and focuses on numbers?

1. Qualitative data

2. Desk research

3. Quantitative data

4. Market segmentation

The correct answer is: Quantitative data

Quantitative data is focused on numerical values and measurable variables, making it inherently more visual when represented in various formats such as graphs, charts, and tables. This type of data allows for statistical analysis and comparisons, which can reveal trends and patterns clearly through visuals. It emphasizes quantity and enables researchers to draw conclusions based on numerical evidence. In contrast, qualitative data deals with descriptions and characteristics that can be observed but not measured numerically. Desk research refers to the collection of secondary data already published, which can include both qualitative and quantitative information but is not, by itself, a data type. Market segmentation involves categorizing consumers into different groups based on various characteristics and may utilize both qualitative and quantitative insights but is not solely a data type focused on numbers. Therefore, quantitative data stands out as the choice that specifically emphasizes numerical representation and visual communication.